The timing was all too perfect.With October being Breast Cancer Awareness Month, WJLA-TV, the ABC affiliate in Washington, DC, aired a two-part series on the proper way to give breast self exams.
Unfortunately, it found itself on the defense as the series was designed as controversial simply because it showed two volunteers demonstrating self-exams, and the volunteers bared their breasts on television without being blocked out or pixeled.
Warnings preceded the reports, however, it was not enough for the Parents Television Council, who said the airing could create problems. In addition, charges of running the series during a ratings "Sweeps" period were also lobbed. But ABC-7 WJLA stuck to their guns.
Damage control? It probably was not warranted here. Here are the reports...you decide.
Yes, I know..note, graphic footage in these videos.
Part I:
Part II:
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