Social Media strategies in business: RLF

My friend Mark Tosczak, a communications pro at Greensboro, NC-based RLF Communications, points us to a blog he wrote today discussing strategies in business.

The one thing about Social Media...there seems to be no shortage of stuff to write about and cover.

This is part I in a series...an excerpt:

Social media remains one of the biggest buzzwords in marketing and public relations. And given the trends in audience growth and engagement that sites such as Facebook and Twitter are experiencing, that’s not likely to change anytime soon. Nonetheless, most businesses are still trying to figure what they’re supposed to do with social media.
“We know it’s important, but what should we be doing?” is a question we hear a lot. And my first answer is almost always the same: Look at your goals, look at your customers and your products and your competition, and then figure out what makes sense for your business. The answer should be a little different for everyone, because every business and organization is a little different.

Nonetheless, I understand the feeling of just not knowing where to begin. So, with that in mind, this post kicks off a series of pieces on different social media strategies that companies (possibly including your competitors) are using with success.  While I’m not suggesting cloning these examples is the right thing for you, thinking about them may give you some ideas that would make sense for you.

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E.C. :)