A debate on elevator speeches

For the first time in my adult life...I gave an elevator speech. In fact, only a few weeks ago, I learned exactly what one was, and how to deliver an effective elevator speech.

I must've been living under a rock.

It takes a lot of practice, much skill, and effective eye-contact to deliver a good speech. Or does it?

Career insider Keven Kermes, who publishes the blog Build the Career You Deserve, says the entire concept needs to be "re-thought." Why?

Kermes:

I agree with the concept of getting your message across quickly, succinctly and powerfully.  Where this concept loses me (as well as most people receiving it) is that it isn’t tailored for the listener.  This is particularly important in your job search, since there are a lot of “speeches” being pitched to hiring managers and you must differentiate yourself.  In my opinion, taking a more solution based approach will do just that.

In past articles, I have talked about the importance of developing Your Solution.  This is what you do best – maybe even better than anyone else.   If you think about that skill set like a product, there are things it (you) does and doesn’t do.  It only makes sense then to target hiring managers who are experiencing the pain and problems that Your Solution addresses. 

So, instead of firing off a generic pitch with what you do, take a more pinpoint approach.  Begin by asking 2-3 questions that identify if that hiring manager is experiencing problems that you can fix.   The answers will either allow you to highlight your accomplishments and what you can do for their company or help you determine that it isn’t the right job for you.  The former is just as important as the latter. 

I'm obligated to include this:


Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.kevinkermes.com 

Do you think elevator speeches are effective? Let's chat about it.

E.C. :)