Check out PR-101 for lots of stuff on social media

Jeff Cole, a former reporter and current owner of the Milwaukee-based JJC Communications, authors the blog PR-101. And Cole truly preaches the gospel on social media.

Read what Cole says on which social media platforms a company should use:

The four applications that will remain on top, and therefore should always be used are: LinkedIn, Facebook, Twitter, and YouTube. The platform is a blog. So, why these four and a blog?

Because by using those five tools in concert, you can build a comprehensive, effective social media campaign. Sure, they are other tools that can be used – in fact; some of will make your campaign even more effective. But, think of this like learning to fly. No one starts on a jet. You start out with a single engine plane and work your way up.

The goal of a social media campaign is to demonstrate why someone should buy your product or hire your service. They days of when a company could say: “hey, I am great. Buy my product” are gone. The public won’t go for that anymore. You are using social media strategies and tactics so your company stands out. You want outsiders to give you kudos on Linked, Facebook and your blog. You want them to highly rate your products. All of this shows others that yours is a company to be trusted.

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E.C. :)