Is your business blog still relevant?

Absolutely...yes it is. You shouldn't even have to question it.

I've launched six blogs since 2006, and the one thing I have learned from each one is that your blog is your voice. If it is a business blog, then it serves as your corporate voice. If it is a personal blog, then it is representative of your personal voice.

John Cass over at PR Communications discusses this subject, debating the business value of blogging. Cass gives three reasons why business blogs continue to be relevant, and continue to play a big part in the social media rectangle:

1) If you want to build a connection with other bloggers in your community you will need a blog to add credibility.

2) Twitter is good for 140 characters, but as you may have noticed with all of those retweets, you have to give people a place to go to in twitter. A blog with comments gives followers is a great landing page.

3) A blog is your website, not just a page in a social network. Think of the open web as a social network, with Google and other search engines as the tools people use to find other blogs. A corporate blog gives a place to go to in the open web that represents your company, and enables them to interact with you.

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There you go.

E.C. :)